Find out how to get out of the sales weeds
Transitioning from a founder-led sales approach to a repeatable and scalable sales motion is crucial for the success of any startup. Our service delivery offerings are designed specifically to support startup founders like you in identifying areas for improvement, optimizing sales processes, and unlocking your business' full sales Potential.
Time-tested recommendations that get results
Actionable insights to help you stop working IN sales and back to working ON yourbusiness. Tailoring recommendations to your specific situation is the key toproviding the right prescription for the most critical areas of your business withoutthe standard one-size fits all approach.
Areas our service delivery focuses on:
Identifying inefficiencies and roadblocks in your current sales process.
Creating a clear roadmap for scalable sales growth.
Enhancing the performance and productivity of your sales team.
Improving prospect engagement and satisfaction throughout the sales journey.
Staying ahead of the competition with informed decision-making.
Achieving predictable revenue generation and sustainable business growth.
Typical engagements range from 3 to 6 months.
What process is used in our sales audit?
We've developed our proprietary data-driven framework ACRETIVE, meticulously crafted from years of GTM expertise, cutting-edge research, and proven best practices.
A - Analyze Ideal Customer Profile (ICP) & Personas
Review customers and personas to gain a deep understanding of their needs and preferences. Conduct a comprehensive target market analysis, identifying high-potential niches for focused marketing efforts to ensure that your GoToMarket strategy aligns precisely with the target audience.
C - Conduct Sales Playbook Evaluation
Perform a thorough evaluation and data-driven analysis of your startup customer's sales processes, tools, and assets. Empower the sales team with strategic recommendations that enhance prospect engagement and drive sustainable revenue growth, laying a strong foundation for successful sales execution.
R - Review Social Selling Strategy
Conduct a comprehensive assessment of social selling practices, analyzing metrics, content effectiveness, and audience engagement. Gather valuable insights to identify strengths and areas for improvement, enabling more effective social selling and fostering stronger connections with potential customers.
E - Evaluate and Analyze Competitors
Thoroughly research and identify top competitors and key market trends. Assess their strategies and uncover potential gaps, providing strategic recommendations to position your product offering effectively, capitalize on market opportunities, and stay ahead of the competition.
T - Talent Acquisition Plan Development
Deliver a proprietary guide and framework for recruiting top-performing sales reps who are coachable and driven to achieve exceptional results. Strengthen your sales team with the right talent, ensuring they are equipped to execute your GoToMarket strategy effectively.
I - Innovate and Improve Marketing Strategy
Analyze current marketing efforts, evaluating key performance metrics and target audience engagement. Identify areas for strategic optimization to enhance brand visibility, boost lead generation, and achieve greater success in your marketing campaigns.
V - Validate and Review Results
Develop a comprehensive action plan based on findings and recommendations. Conduct a thorough review of the results with the founder, ensuring clarity and understanding of the proposed strategies to ensure alignment with the startup's vision.
E - Execute Actionable Recommendations
Founder Implements the actionable recommendations from the sales audit, executing the plan with precision and focusing on continuous iteration for ongoing improvement. Drive tangible results and measure the impact of your GoToMarket strategy to achieve long-term success.
How much does the Sales Audit cost?
$5,000 one-time fee.
How does Fractional Sales-Build + Execute work?
Based on the findings from the Phase 1 Sales Audit, I will create the processes and assets to create a scalable and repeatable sales motion. I will continue to close deals and learn and iterate processes based on feedback loops. I maintain no more than 3 agreements at a time.
Service Delivery & Deliverables:
1. I create a sales playbook based on the recommendations from the audit. Deliverables Include: Sales strategy, sales playbook, and sales assets.
2. Website analysis based on recommendations from the audit. Deliverables Include: A report and map of areas that need improvement.
3. Sales asset analysis and repository based on recommendations from the audit. Deliverables Include: Inventory of current sales assets, gap analysis, and development of new sales assets. 4. Sales process development and standardization based on the audit. Deliverables Include: An analysis of the sales process and a report of areas to improve and standardize.
5. Schedule a call to discuss the deliverables and any feedback, questions, or concerns from the founder.
6. We will do a monthly business review to make sure we are achieving our goals.
How much does the Fractional Sales-Build + Execute cost?
$5,000 monthly retainer + 15% commission on closed won deals. 3-month commitment. This could be the unlock that changes your business and gets you out of the sales weeds and back to working on your business.
How does Fractional Sales-Scale work?
We built a repeatable sales motion in Build + Execute. We executed a sales strategy to create a repeatable revenue engine. Now we must hire and train new sales reps. Also, we create a continuity plan to iterate and refine the sales process if I exit.
Service Delivery & Deliverables:
1. I develop a go to market strategy based on the deliverables from above.
Deliverables Include: An executable repeatable sales motion plan.
2. I create a list of 5k contacts using Sales Navigator and Seamless.ai Deliverables Include: A detailed report and analysis of target market, ICP, and buyer persona which will be used to create the list of 5k contacts.
3. I execute the sales strategy, email marketing, and social selling. Deliverables Include: Execution of the entire sales strategy based on the repeatable sales motion plan using the targeted list for prospects, emails, and social.
4. Schedule a call to discuss the deliverables and any feedback, questions, or concerns from the founder.
5. We will do a monthly business review to make sure we are achieving our goals.
How much does the Fractional Sales-Scale cost?
$7,500 monthly retainer + 10% commission on closed won deals. 3-month commitment. This could be the unlock that changes your business and gets you out of the sales weeds and back to working on your business
Peter Novak
CEO at Strictly Speaking Group
